Post by sumaiyasumi8855 on Oct 30, 2024 4:27:31 GMT
Continuing with tradition, for the 11th consecutive year, this month will mark the beginning of Mexico's most important discount season: El Buen Fin 2022. With this date just around the corner, the Elogia Research team has gotten to work and has prepared the study on El Buen Fin 2022 habits in Mexico.
Do you want bulk sms marketing
to know all the key points of the study? Keep reading! In this article we tell you everything you need to know about this new edition of Buen Fin, where technology, appliances, home and fashion will be the main purchase categories.
88% of Mexican Internet users will buy during the Buen Fin
This is the data obtained through the study: 88% declare that they will make some kind of purchase during these dates, especially the younger target (up to 34 years old). In addition, of that 88%, 37% say they will buy more than last year vs. 21% who will not increase their purchases and 42% who do not yet know what they will do.
According to the conclusions of the study, Buen Fin shoppers follow a planned purchasing model:
48% write down the prices of the products they are interested in in advance, to ensure that they really have a good discount (especially for middle-aged people).
44% look for the best deal on the products they really want.
Only 8% are swayed by the bargains they find, especially the younger ones.
1-Nov-15-2022-08-52-23-7149-AM
2-Nov-15-2022-08-52-22-7524-AM
Social media, key to influencing purchasing decisions
6 out of 10 people say that their purchases will be influenced by advertising on these dates, especially among younger people. The most influential advertising sources are: Social Networks and TV.
Promotions are known through online advertising (Internet; 57%), Social Networks (Twitter, Facebook, Pinterest, etc.: 57%), especially among the youngest, and through information on the brand's website and online stores (43%), also highlighting the youngest.
3-Nov-15-2022-08-52-23-2927-AM
Technology, Appliances, Home and Fashion, the most in-demand categories during Buen Fin 2022
According to the data obtained from the study, the categories in which greatest penetration is expected are:
Technology (49%): especially among the male target (61%) and younger people (53%).
Appliances and Home (45%)
Fashion (33%); especially among female audiences (41%) and younger people (42%).
4-Nov-15-2022-08-52-21-9486-AM
22% will make more purchases during Buen Fin than at Christmas
Mexican Internet users who shop during Buen Fin believe they will spend more at Christmas than at Buen Fin, but 22% will still buy more during the latter. 39% will buy more during Christmas and another 39% will do so in a similar way in both cases.
The estimated spending on Buen Fin is around $2,348 MXN , being higher among men than women ($2,502 MXN men vs. $2,198 MXN women), and among the most senior people.
5-Nov-15-2022-08-52-23-7971-AM
The combination of channels prevails: 50% online, 50% offline
Buen Fin shopping will combine the on and off channel: half of the purchases will be online and the other half offline, under the same pattern of behavior:
3 out of 10 will buy it directly on the web
2 out of 10 will go to the store and buy it online
2 out of 10 will see it on the web, but will end up buying it in the store
3 out of 10 will buy it in the store
Of the 50% who will buy online, they will do so mainly through a smartphone or tablet, and only a third will do so through a PC, especially the older ones.
Among the main reasons why users decide not to buy online, 2 out of 3 do so because it lengthens delivery times or eliminates home delivery or other collection points. In this sense, only a third of buyers have no logistical problems when buying online.
Among the most frequent offline buyers are women and older people.
6-Nov-15-2022-08-52-23-2565-AM
Amazon accounts for 84% of purchases on marketplaces
If we talk about the place where purchases will be made during this Buen Fin 2022, the following stand out:
Physical stores or department stores
The marketplaces ( Amazon, MercadoLibre, Privalia, Linio, etc.)
The websites of the main brands.
A fact worth highlighting is that only 7% of purchases will be made through social networks.
Marketplaces are chosen mainly by the male target, to find cheaper prices or even to take advantage of a greater variety of products, as well as for their good previous shopping experiences.
Furthermore, if we look at which marketplaces the purchase will be made: Amazon is the king with an online buyer penetration of 84%, followed closely by Mercado Libre with 75%. In both marketplaces, men and older people stand out. The podium is completed by Walmart with 44%, and far behind is Aliexpress (16%), which stands out among the youngest in the sample (18-34 years and 35 to 44 years).
7-Nov-15-2022-08-52-23-4148-AM
Infographic Keys to the Buen Fin Mexico Study 2022
And with this we would have all the keys to this edition of the Buen Fin México 2022 study. Are you ready to succeed with your sales during these dates?
We hope you enjoyed this article and, if you want to access the complete infographic with all the data, you can do so by clicking HERE.
Do you want bulk sms marketing
to know all the key points of the study? Keep reading! In this article we tell you everything you need to know about this new edition of Buen Fin, where technology, appliances, home and fashion will be the main purchase categories.
88% of Mexican Internet users will buy during the Buen Fin
This is the data obtained through the study: 88% declare that they will make some kind of purchase during these dates, especially the younger target (up to 34 years old). In addition, of that 88%, 37% say they will buy more than last year vs. 21% who will not increase their purchases and 42% who do not yet know what they will do.
According to the conclusions of the study, Buen Fin shoppers follow a planned purchasing model:
48% write down the prices of the products they are interested in in advance, to ensure that they really have a good discount (especially for middle-aged people).
44% look for the best deal on the products they really want.
Only 8% are swayed by the bargains they find, especially the younger ones.
1-Nov-15-2022-08-52-23-7149-AM
2-Nov-15-2022-08-52-22-7524-AM
Social media, key to influencing purchasing decisions
6 out of 10 people say that their purchases will be influenced by advertising on these dates, especially among younger people. The most influential advertising sources are: Social Networks and TV.
Promotions are known through online advertising (Internet; 57%), Social Networks (Twitter, Facebook, Pinterest, etc.: 57%), especially among the youngest, and through information on the brand's website and online stores (43%), also highlighting the youngest.
3-Nov-15-2022-08-52-23-2927-AM
Technology, Appliances, Home and Fashion, the most in-demand categories during Buen Fin 2022
According to the data obtained from the study, the categories in which greatest penetration is expected are:
Technology (49%): especially among the male target (61%) and younger people (53%).
Appliances and Home (45%)
Fashion (33%); especially among female audiences (41%) and younger people (42%).
4-Nov-15-2022-08-52-21-9486-AM
22% will make more purchases during Buen Fin than at Christmas
Mexican Internet users who shop during Buen Fin believe they will spend more at Christmas than at Buen Fin, but 22% will still buy more during the latter. 39% will buy more during Christmas and another 39% will do so in a similar way in both cases.
The estimated spending on Buen Fin is around $2,348 MXN , being higher among men than women ($2,502 MXN men vs. $2,198 MXN women), and among the most senior people.
5-Nov-15-2022-08-52-23-7971-AM
The combination of channels prevails: 50% online, 50% offline
Buen Fin shopping will combine the on and off channel: half of the purchases will be online and the other half offline, under the same pattern of behavior:
3 out of 10 will buy it directly on the web
2 out of 10 will go to the store and buy it online
2 out of 10 will see it on the web, but will end up buying it in the store
3 out of 10 will buy it in the store
Of the 50% who will buy online, they will do so mainly through a smartphone or tablet, and only a third will do so through a PC, especially the older ones.
Among the main reasons why users decide not to buy online, 2 out of 3 do so because it lengthens delivery times or eliminates home delivery or other collection points. In this sense, only a third of buyers have no logistical problems when buying online.
Among the most frequent offline buyers are women and older people.
6-Nov-15-2022-08-52-23-2565-AM
Amazon accounts for 84% of purchases on marketplaces
If we talk about the place where purchases will be made during this Buen Fin 2022, the following stand out:
Physical stores or department stores
The marketplaces ( Amazon, MercadoLibre, Privalia, Linio, etc.)
The websites of the main brands.
A fact worth highlighting is that only 7% of purchases will be made through social networks.
Marketplaces are chosen mainly by the male target, to find cheaper prices or even to take advantage of a greater variety of products, as well as for their good previous shopping experiences.
Furthermore, if we look at which marketplaces the purchase will be made: Amazon is the king with an online buyer penetration of 84%, followed closely by Mercado Libre with 75%. In both marketplaces, men and older people stand out. The podium is completed by Walmart with 44%, and far behind is Aliexpress (16%), which stands out among the youngest in the sample (18-34 years and 35 to 44 years).
7-Nov-15-2022-08-52-23-4148-AM
Infographic Keys to the Buen Fin Mexico Study 2022
And with this we would have all the keys to this edition of the Buen Fin México 2022 study. Are you ready to succeed with your sales during these dates?
We hope you enjoyed this article and, if you want to access the complete infographic with all the data, you can do so by clicking HERE.
